Patient Centric Health Innovation by CanBiotech

Traditional vs. Western Medicine:  In “Health Remedies: From Perceptions to Preference to a Healthy Lifestyle,” Wharton marketing professor Lisa Bolton, New York University doctoral student Wenbo Wang and Peking University marketing professor Hean Tat Keh looked at how people’s perceptions of a given remedy, their perceptions of their illness and other factors influence medical decision making. The researchers also examined how the choice of remedy, be it Western medicine (WM) or traditional Chinese medicine (TCM), impacts the decision to follow a healthy lifestyle.

Read More...