Medical School Curriculum Shifts To Value-Based Care
Medical schools are introducing new courses and graduate medical education programs as fee-for-service medicine gives way to value-based care models.
Demographic change requires a new approach to dementia. A project supported by the Austrian Science fund FWF creates awareness of the issue using innovative artistic methods that sharpen the perception and sensitivity of people unaffected by the ailment.
Integrating the Whole Person Into Integrative Medicine
Many ethnic populations prefer to use natural remedies and avoid medications. HCPs need to consider that a shared decision making approach can help make a more personalized patient plan while improving trust and patient outcomes.
Enhancing Shared Decision Making Through Carefully Designed Interventions That Target Patient And Provider Behavior
This study suggests that both novel and existing interventions were associated with better patient reports of how well primary care providers engaged them in shared decision making.
The major diseases such as type 2 diabetes, heart disease, hypertension and obesity may stem from a mismatch between genes and diet. Eating wrong for your genes may increase your chances of experiencing these problems. A good example is the relationship between your APOE gene and dietary fat.
Precision Medicine: Patient-Centric R&D necessitating education, communication and engagement across diverse populations. Read More...
FOOD LABELING INTERVENTION INCREASES SALES OF HEALTHY FOODS
The labeling and in-store promotion of both healthy foods and healthier low-sodium, low-fat, or lower-sugar-content food choices can increase sales of promoted food items, according to a study by researchers at Johns Hopkins University. The findings suggest an economically feasible model for promoting healthier food purchases and are published on the website of the Journal of Nutrition Education and Behavior.
“Many people, particularly those who live in low-income neighborhoods, have limited access to healthy foods. We wanted to develop an intervention that could help make healthy choices easier for consumers,” said Pamela Surkan, lead author of the study and assistant professor in the Department of International Health at the university’s Bloomberg School of Public Health.
The Eat Right-Live Well campaign was developed and studied by a collaboration of researchers from the Bloomberg School, the university’s Carey Business School, and the Johns Hopkins Center for a Livable Future.
Source: John Hopkins University
A Framework for Compliant Patient Engagement
UCB is speaking to patients and learning not only from research but also from first hand experiences. “We’ve created a framework, “states Bharat Tewarie, Chief Marketing Officer at UCB Pharma. “A formal process is in place to listen better to patients and govern interactions in a compliant way with patients.”
Learning from experience...
Jean-Christophe Tellier Chief Executive Officer of UCB explains, “First of all, I’m a physician. A rheumatologist, trying to create an impact and deliver value for patients. In a sense, I’ve always been there. The physician and the pharma industry are really partners to create value for patients.
4 Ways Biopharma Can Build Trust and Loyalty: Patient Connections and Shared Values – A Panel Discussion
Cheryl Lubbert, President and CEO, Health Perspectives Group
Jean McCoy, SVP, Strategy & Innovation, Health Advocacy Strategies
Pam Garfield, SVP, Strategy & Innovation, Patient Health Perspectives
Listen to the Podcast
Integrative Medicine: Treating the Body, Mind and Spirit
Read about integrative medicine as a holistic strategy to treat both disease and the person. Treatments work in parallel with conventional medicine--appealing to patients and allow for better control of health/disease management. How can stakeholders-biopharma and physicians alike consider then the role of integrative medicine during drug design/development and ultimately treatment?
Traditional vs. Western Medicine: In “Health Remedies: From Perceptions to Preference to a Healthy Lifestyle,” Wharton marketing professor Lisa Bolton, New York University doctoral student Wenbo Wang and Peking University marketing professor Hean Tat Keh looked at how people’s perceptions of a given remedy, their perceptions of their illness and other factors influence medical decision making. The researchers also examined how the choice of remedy, be it Western medicine (WM) or traditional Chinese medicine (TCM), impacts the decision to follow a healthy lifestyle.
DiabetesMine™ Test Kitchen
A video product review site for and by people affected by diabetes. Patients can view and comment on reviews of diabetes related products used by fellow patients. A noteworthy model of patient engagement-allowing for a discussion of personally driven health management strategies.
Patient Behavioural Change:
Supporting the health management and disease prevention paradigm, is the notion that patients need to be cognitively and emotionally incentivized to engage in the appropriate behaviour change. Further is the consideration of the impact of a patient's social network in terms of influencing behavioural change. Eventually then in parallel to any direct therapeutic intervention will be culturally and socially driven intervention (through the use of personalized and culturally oriented nutritional programs, non-conventional treatment, physical exercise, social network integration etc).
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Co-Cultures and Value Framing: Know your users
A co-culture is a group whose values, beliefs or behaviors set it apart from the larger culture, which it is a part of and with which it shares many similarities.