Patient Centric Health Innovation by CanBiotech

Patient Behavioural Change:

Supporting the health management and disease prevention paradigm, is the notion that patients need to be cognitively and emotionally incentivized to engage in the appropriate behaviour change. Further is the consideration of the impact of a patient's social network in terms of influencing behavioural change. Eventually then in parallel to any direct therapeutic intervention will be culturally and socially driven intervention (through the use of personalized and culturally oriented nutritional programs, non-conventional treatment, physical exercise, social network integration etc).
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