Learning from Consumer Engagement for Sustainability

As part of Innovation Forum’s build up to the Consumer Engagement and Sustainability conference in London on November 9th, we wanted to share with you our new management briefing on ‘Fixing how consumers engage with sustainability’.

This report provides commentary on current consumer engagement trends. It elevates key industry challenges – for instance, the need for more sophisticated labelling and less jargon, as well as failure to translate sustainability communications into actual consumer purchasing decisions and actions. That’s not all, we’ve read the latest consumer engagement research (so you don’t have to) and gone one step further in providing a succinct analysis of this research in an easy and digestible format. The briefing also provides an update on consumer engagement issues in the media and recent campaigns as well as an interview with Jake Backus, a former customer sustainability director, who gives frank and honest insights on how to speak to consumers. 

 http://innovation-forum.co.uk/consumer-engagement-management-briefing.php