Microblog: Engaged Thinking and the Patient
The Biopharma Pipeline is Strong, But Are New Innovations Reaching Patients?
While the pipeline is strong, how many innovations are actually reaching patients — and what can companies do to position their products for a successful launch?
Life Science Leader 20 Jun 2019
Simplifying the Patient Experience Through Technology
Extending the simplicity and reach of the patient’s experience makes participating in a clinical trial more accessible and more convenient, while delivering more reliable data, lower costs, and better-quality trials.
PharmaVoice 3 Jun 2019
Healthcare consumerism today: Accelerating the consumer experience
McKinsey’s latest research shows that consumer engagement in healthcare continues to grow, but many payers and providers are struggling to meet changing needs and demands.
McKinsey and Company 3 Jun 2019
Another Engaged Way of Being
Health narratives from a patient
Gwynn reflects on her experience as a cancer patient and artist and describes the attitude she applied to living with cancer through treatment and recovery
Aging seniors to reap long-term health benefits from Edmonton-based artificial intelligence project
Health City and Boehringer Ingelheim (Canada) Ltd. announce collaboration to better predict disease risk, frailty in seniors
One Person Closer Attempts To Inspire Doctors & Patients
The One Person Closer campaign, focuses on inspiring healthcare professionals (HCPs) to believe in the positive value of clinical research for their patients.
The Evolving Role of Patient Advocates
While pharma has long had relationships with advocacy organizations, there is a growing wave of individual patients who are willing to speak up, be engaged, and provide insights to help the industry identify opportunities to improve both the patient experience and care.
Primary Care Physician Insights Into a Typology of the Complex Patient in Primary Care
To inform the clinical application of new models of care for complex patients, the authors of this paper sought to understand how these physicians conceptualize patient complexity and to develop a corresponding typology.
Using Psychographic Segmentation to Engage Patients Based on their Needs and Preferences
Psychographic segmentation identifies groups of people according to their motivations, priorities and communication preferences.
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