Microblog: Engaged Thinking and the Patient
Co-Cultures and Value Framing: Know your users
A co-culture is a group whose values, beliefs or behaviors set it apart from the larger culture, which it is a part of and with which it shares many similarities.
Consumers Don’t Care About Your New Product...Unless It Puts Them In Control
For customers who have a high desire for control in their lives, innovative new products are actually a turn-off.
The Connection for Patients to mHealth and Modern Patient Empowerment
In recent conversations, mHealth also includes the connected devices that are becoming commonplace in 1 in 5 of American homes and the peripheral devices that manage our climate systems, turn on and off our lights, and open and close our doors.
The Patient Engagement Quality Guidance
The Patient Engagement Quality Guidance is a practical guide to planning, developing and assessing the quality of patient engagement activities and projects throughout the development and lifecycle of medicines.
Voice Technology and AI: Powering Patient Experience & Expectations
Digital devices and AI are changing the way that patients search for medical information on the internet.
Three Ways to Harness Consumer Feedback at Healthcare Organizations
Increasingly, time is being dedicated to understanding the patient experience as the customer experience revolution takes hold.
Putting Humans at the Center of Health Care Innovation
An alternative model of healthcare is emerging-one that is human-centered design and co-creation, a set of approaches that can accelerate and humanize healthcare innovation.
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